During the 2008 presidential debates, CNN displayed real-time approval ratings from undecided Ohio voters at the bottom of the screen. The graph clearly showed the way that the voters were connecting to the responses from both presidential candidates McCain and Obama and the difference in responses between men and women.
It was obvious to me that in the second half of the debate when the responses turned to education that Obama captured both demographics when he stressed parental involvement in their children's education.
There's already a video of this segment on YouTube. Obama's comments on the topic of the world's highest per-capita national education spending combined with American children's amazingly low test scores in math and sciences begin around 5 minutes and build to a crescendo near the 7 minute mark where the graph shows 100% approval ratings from both men and women. The 3rd Presidential Debate - Part 8:
"...but there's one last ingredient that I just want to mention and that's parents. We can't do it just in the schools. Parents are going to have to show more responsibility, they've got to turn off the TV set, put away the video games and finally start instilling that thirst for knowledge that our students need."
(I can forgive his disparaging comment about video games in the context of more responsible parenting)
I want to put this idea out there for FREE to any company that wants the benefit of real-time approval data from viewers: coordinate a system similar to this real-time approval rating that uses the cable box remote as the input device, REWARD the active participant for every minute (a small fraction of one cent that would amount to a few dollars over a month of TV watching) that they respond to programming and advertisements.
The benefit to advertisers could be as readily apparent as the real-time approval ratings seen during tonight's debate! Companies and networks could see the data that corresponds to their product ads and shows.
It was obvious to me that in the second half of the debate when the responses turned to education that Obama captured both demographics when he stressed parental involvement in their children's education.
There's already a video of this segment on YouTube. Obama's comments on the topic of the world's highest per-capita national education spending combined with American children's amazingly low test scores in math and sciences begin around 5 minutes and build to a crescendo near the 7 minute mark where the graph shows 100% approval ratings from both men and women. The 3rd Presidential Debate - Part 8:
"...but there's one last ingredient that I just want to mention and that's parents. We can't do it just in the schools. Parents are going to have to show more responsibility, they've got to turn off the TV set, put away the video games and finally start instilling that thirst for knowledge that our students need."
(I can forgive his disparaging comment about video games in the context of more responsible parenting)
I want to put this idea out there for FREE to any company that wants the benefit of real-time approval data from viewers: coordinate a system similar to this real-time approval rating that uses the cable box remote as the input device, REWARD the active participant for every minute (a small fraction of one cent that would amount to a few dollars over a month of TV watching) that they respond to programming and advertisements.
The benefit to advertisers could be as readily apparent as the real-time approval ratings seen during tonight's debate! Companies and networks could see the data that corresponds to their product ads and shows.
