Sunday, November 2, 2008

Ad-mageddon

(this post was inspired by my dream journal: seventiestelevision.blogspot.com)

Mervyn's going-out-of-business sales advertisement campaign is a celebration in devastation.

Using a post-apocalyptic 'motif' to drive victims of the fallout towards their 'shelters' Mervyn's stores have installed afflicted neigborhoods surrounding stores with destroyed buidings, debris, flaming wreckage, and even actors hired to fill the roles of dead and dying victims.

When potential customers walk or drive past these 'fallout' survivors, the actors are armed with flyers and discount coupons redeemable at the stores.

Sunday, October 19, 2008

Separation of Church and Video Games


Sony's "Little Big Planet" video game, originally set for release in North America on October 27, has been recalled due to the inclusion of two passages from the Quran.

This kind of video game blunder first drew the public eye in Rockstar's "Grand Theft Auto: San Andreas" with the 'hot coffee' minigame scandal.

Sony responds:
"During the review process prior to the release of Little Big Planet, it has been brought to our attention that one of the background music tracks licensed from a record label for use in the game contains two expressions that can be found in the Quran. We have taken immediate action to rectify this and we sincerely apologise for any offence that this may have caused.

We'll confirm the new launch date shortly."

At Electronic Arts, we are always looking out for this kind of mistake, and even were at fault when a version of an episode of the South Park cartoon was found on the Playstation version of our "Tiger Woods 99 PGA Tour" golf game.

Even recently, while working on the Wii title, "Boom Blox", we refered to one of the items in our game as the 'Super Ball' and fortunately avoided copyright infringement with the Wham-O company by wisely changing the name to 'Bouncy Ball'.

Fun is a serious business.