This picture comes from a banner blindness article on Jakob Nielsen's Alertbox website. It displays a 'heat map' of a user's eye fixations while browsing for internet information; the redder colors show the areas with the highest fixation rates and the green boxes identified the advertisements placed on the web page (after the heatmaps had been generated).
What is interesting to note is that none of the boxed ads received any fixations at all.
The Persuaders video we saw in class said that one of the goals of advertisements is to "cut through the clutter". It seems that Internet surfers have become immune - 'blind' - to anything that resembles a banner or an ad on a webpage.
How will online advertisements evolve to cut through the clutter?
What is interesting to note is that none of the boxed ads received any fixations at all.
The Persuaders video we saw in class said that one of the goals of advertisements is to "cut through the clutter". It seems that Internet surfers have become immune - 'blind' - to anything that resembles a banner or an ad on a webpage.
How will online advertisements evolve to cut through the clutter?
