My family has taken a liking to Kashi Autumn Wheat Cereal lately; all three school-age kids and I are eating it for breakfast and we have two more boxes in reserve.
The traditional morning banter is supplemented by the equally traditional reading from the cereal box. Not the ingredients or even the story of Autumn Wheat sparked our interest, but the advertisement for PIZZA on the back of the box!
There are three different varieties: Roasted Vegetable, Tomato Garlic Cheese, and Mushroom Trio & Spinach.
The advertisement threw me at first, but then I realized the genius behind it: rather than stuff the back of the box with more useless information and pictures of the product you're already eating, why not sell something for lunch or dinner (or breakfast the following morning!)
Unfortunately for Kashi, we enjoy making our own pizzas (chicken fajita with soy cheese!) but I'm certain that the back-of-the-box pizza campaign has a positive impact on the company's products.
